Elle Salon staff attended a class in September to learn about the new Goldwell color product Elumen. A coloring process that eclipses conventional technologies: the Elumen magnet-effect creates a new dimension of intensity and durability. Intensive Elumen pigments are physically drawn deep inside the hair where they are anchored securely to produce amazingly intensive and remarkably long-lasting color results. Your hair color remains sharp and brilliant even after 10 shampoos. It is a non-oxidative, ammonia-free, permanent hair color that illuminates the hair.  Click here to see a before and after image!