About Natural/Organic Color Oway and O&M (Original Mineral)

  • No ammonia, or Ammonia Derivatives

  • No formaldehyde or Formaldehyde Derivatives

  • No Diamine Toluenes

  • No Plastics (Plastics Free Styling)

  • No Sodium Laurel Sulphates (SLS)

  • No Thioglycolates or parabens

  • Rich in anti-oxidants, and nutrients

The Natural/Organic Movement is overtaking the professional hair color market. As of now, there is not a 100% organic hair color on the market, other than Henna (which doesn't cover grey hair 100% or has any lifting ability).  Elle Salon is always looking at companies who are on the cutting edge of the most natural/organic color line(s) that can cover 100% grey hair. Our extensive research has identified Oway and O&M as vendors that fulfill this criteria.

Oway and O&M are the world’s first professional 98.6% natural/organic hair color, care and styling lines.

We can create infinite natural tones and exciting fashion colors with these extremely flexible lines, designed to unleash the artistry of the hair colorist.

These 100% ammonia-free hair colors maintain the hair’s essential moisture and protein levels, so the hair is not damaged by the coloring process.

As the most natural, organic, and cruelty-free line(s) worldwide, these revolutionary hair color lines minimizes the use of questionable ingredients while maximizing its overall performance.

Both of these color lines have extreamly low amounts of PPD and PPT. If you have or suspect that you have a PPD/PPT allergey, we request a 48 hour patch test before recieving a color service.

Their green chemists hand select the highest quality formulations to achieve professional results without the use of common salon toxins.

Oway lets us immerse our clients in a multi-sensorial, non-toxic experience with active botanicals and pure essential oils.

From Farm to Chair With Oway

Oway’s organic salon products take root on our family’s biodynamic farms in Bologna, Italy – where Italian quality meets nature.

Oway insiders call it OrtOfficina.

Here, they grow, pick and distill pure organic extracts, essential oils and hydrolates with zero chemicals, in accordance with biodynamic farming standards.